The Rise of a New Couture Narrative
In an era where fashion is rapidly evolving beyond aesthetics into a language of identity, activism, and storytelling, few figures embody this transformation as powerfully as Shima Shyna. A Filipino–Japanese visionary, Shyna stands at the intersection of culture, courage, and couture—redefining what it means to be seen, heard, and remembered.
Through her brand Miraise By Caira, she has not only built a fashion label but a movement—one that transcends garments and ventures into the realm of purpose-driven artistry. Her work reflects a deeper narrative: that fashion is no longer just about what we wear, but about what we represent.
On 21 February 2026, at House of iKons during Fashion Week London, Shima Shyna delivered more than a showcase. She delivered a moment—one that fused performance, identity, and high fashion into a singular, unforgettable experience.
A Defining Moment at House of iKons
Set against the iconic backdrop of the Leonardo Royal Tower Bridge in London, House of iKons has long been known as a platform that celebrates innovation and diversity in fashion. Yet, Shima Shyna’s presentation elevated the stage into something far more profound.
Her collection did not merely walk—it performed.
Each look was crafted with theatrical precision, blending avant-garde silhouettes with emotional storytelling. Flowing fabrics, bold structures, and intricate detailing created a visual symphony that resonated beyond the surface. The audience was not just observing garments; they were witnessing a narrative unfold—one rooted in identity, resilience, and self-acceptance.
There was a quiet authority in her presentation. Unlike traditional runway confirmations that rely heavily on spectacle, Shyna’s work drew power from authenticity. Every step, every pose, every glance felt intentional—an extension of her lived experience.
This was couture as storytelling. This was fashion as truth.
Beyond the Runway: A Story of Courage and Firsts
Shima Shyna’s journey is not defined solely by her artistic achievements, but by the barriers she has broken along the way.
Crowned Mrs. Celebrity International 2023, she made history as the first transgender woman to hold the international title. In doing so, she did more than win a crown—she shifted perspectives.
Her victory represented a cultural milestone, challenging long-standing norms around gender, beauty, and representation. It signalled a new era where inclusivity is not a trend, but a necessity.
Yet, Shyna’s approach to her platform has always been grounded in purpose rather than prestige. Titles, for her, are not endpoints—they are tools. Tools to amplify voices, challenge narratives, and inspire others to step into their truth unapologetically.
Her story resonates because it is real. It is not curated for perfection but shaped by resilience, courage, and an unwavering commitment to authenticity.
Miraise By Caira: A Vision Rooted in Empowerment
At the heart of Shima Shyna’s work lies Miraise By Caira—a brand that goes beyond fashion to cultivate a community of creators, dreamers, and disruptors.
The philosophy behind Miraise is simple yet powerful: creativity has the ability to transform lives.
Through this platform, Shyna actively supports emerging talent across fashion, performance, and the arts. She provides opportunities for young creatives to explore their identities, refine their craft, and step confidently into the global spotlight.
In an industry often criticized for exclusivity, Miraise stands as a counterpoint—an ecosystem where diversity is celebrated and individuality is nurtured.
This commitment to mentorship and empowerment reflects Shyna’s belief that legacy is not built alone. It is built by lifting others along the way.
Bridging Cultures: Filipino Roots, Japanese Precision
Shima Shyna’s identity as a Filipino–Japanese artist plays a crucial role in shaping her creative voice.
From the Philippines, she draws warmth, emotion, and a deep sense of community. From Japan, she inherits discipline, precision, and an appreciation for refined artistry. The fusion of these influences is evident in her work—where bold expression meets meticulous craftsmanship.
This cultural duality allows her to navigate global spaces with a unique perspective. She does not conform to a single narrative; instead, she creates her own—one that celebrates hybridity and challenges conventional definitions of identity.
Her early collaboration with Louis Vuitton Japan marked a significant milestone in this journey, signalling her arrival as a designer capable of operating within—and redefining—luxury spaces.
It was a moment that affirmed her place not just as a participant in fashion, but as a force within it.
Leadership with Purpose: My Runway Project Japan
Beyond her creative pursuits, Shima Shyna is a leader—one who understands the power of platforms.
As CEO of My Runway Project Japan, she has built an initiative that champions inclusivity and representation in the fashion industry. The project serves as a launchpad for diverse voices, providing opportunities for individuals who may otherwise be overlooked.
Her leadership style is rooted in empathy and vision. She recognizes that the future of fashion depends on its ability to evolve—to become more inclusive, more reflective, and more human.
Through My Runway Project Japan, she is not just shaping careers—she is shaping the future of the industry itself.
Fashion as Activism
For Shima Shyna, fashion is not separate from activism—it is a form of it.
Her work challenges audiences to reconsider their perceptions of beauty, identity, and worth. By placing diverse narratives at the forefront, she transforms the runway into a space of dialogue and reflection.
This approach is particularly significant in a world where visibility remains a powerful yet contested space. For many, being seen is still a struggle. Shyna uses her platform to ensure that visibility is not just granted, but celebrated.
Her designs do not simply adorn the body—they communicate stories. Stories of resilience, transformation, and empowerment.
In doing so, she redefines fashion as a tool for change.
A Commitment to Humanity: HOPE in Tondo
Shima Shyna’s impact extends far beyond the fashion industry.
Through her humanitarian work with HOPE in Tondo, Manila, she demonstrates a deep commitment to social responsibility. The initiative focuses on providing children with access to basic necessities such as nourishment, education, and support.
This aspect of her work reveals another dimension of her identity—one grounded in compassion and service.
For Shyna, visibility is not an end in itself. It is a means to create meaningful change.
Her efforts in Tondo reflect a belief that success carries responsibility—the responsibility to give back, to uplift, and to create opportunities for those who need them most.
Redefining Legacy
What sets Shima Shyna apart is not just her talent, but her intention.
In an industry often driven by trends and fleeting moments, she is focused on something far more enduring: legacy.
Her work is not about temporary recognition, but about lasting impact. It is about creating spaces where future generations can exist more freely, more authentically, and more confidently.
At House of iKons, she did not just present a collection—she reaffirmed a philosophy. That fashion can be both art and activism. That beauty can be expansive, inclusive, and deeply personal.
And that legacy is built not by conforming, but by transforming.
The Future of Shima Shyna
As Shima Shyna continues to evolve, one thing remains certain: her journey is far from over.
With each collection, each initiative, and each platform she creates, she expands the boundaries of what fashion can achieve. She challenges the industry to be better—to be more inclusive, more thoughtful, and more reflective of the world it represents.
Her story is a reminder that true influence lies not in visibility alone, but in how that visibility is used.
Through courage, vision, and grace, Shima Shyna transforms every space she enters—whether it be a runway, a boardroom, or a community—into a platform for truth and possibility.
Conclusion: Where Visibility Becomes Legacy
Shima Shyna is not just a designer, a performer, or a leader. She is a movement.
Through Miraise By Caira, she has created a world where fashion is a language of empowerment, a platform for inclusion, and a vehicle for change.
Her presence at House of iKons during Fashion Week London was not just a highlight of the event—it was a defining moment in contemporary fashion. A moment that reminded us all that style is not just about appearance, but about meaning.
In redefining visibility, she has redefined legacy.
And in doing so, she has ensured that her story—and the stories she uplifts—will continue to inspire long after the runway lights fade.
Credits:
Event: House of iKons Fashion Week London
CEO/Producer: Savita Kaye
HUMA/Sponsor: Samuel Mammone of MadeUpbySamuel
Staging: Ambassadors of Sound
Location: Leonardo Royal Tower Bridge London Hotel
Sponsor: The Fashion Life Tour
Images: Courtesy of Josh Rosales Photography