A New Voice in Global Couture
In an era where fashion is no longer just about aesthetics but about identity, storytelling, and purpose, Malongwena Pride by DME emerges as a defining force. Founded by visionary designer Daisy Mariano Esguerra, the brand stands at the intersection of heritage and modernity, carving a distinct space in international couture. It is not merely a fashion label—it is a movement, a narrative, and a celebration of strength.
Malongwena Pride by DME represents a bold reimagining of cultural fashion. It takes the richness of heritage and elevates it through contemporary silhouettes, creating pieces that speak to both the past and the present. In doing so, the brand has quickly gained recognition for its authenticity and emotional depth, offering more than garments—it offers meaning.
The Visionary Behind the Brand
At the heart of Malongwena Pride by DME is Daisy Mariano Esguerra, a designer whose work is driven by purpose and passion. Her creative philosophy is deeply rooted in storytelling. For Esguerra, fashion is not about trends—it is about identity, empowerment, and connection.
Her designs are an extension of her worldview: that women are powerful, multifaceted, and deserving of representation that reflects their strength and individuality. Through Malongwena Pride, she channels narratives of resilience, heritage, and self-expression into each collection.
Esguerra’s approach is both intuitive and intentional. She understands that modern women seek more than beauty in fashion—they seek meaning. By combining cultural elements with refined tailoring and modern design techniques, she creates pieces that resonate on a deeply personal level.
A Runway Moment at Fashion Week London
On 21 February 2026, Malongwena Pride by DME took a significant step onto the global stage, showcasing its collection at House of iKons during Fashion Week London. Held at the prestigious Leonardo Royal Tower Bridge, the event brought together some of the most innovative designers from around the world.
From the moment the first model stepped onto the runway, it was clear that this was not just a fashion show—it was a statement. The collection opened with commanding presence, immediately capturing the attention of the audience. Each piece unfolded like a chapter in a story, revealing layers of meaning, craftsmanship, and intention.
The runway became a canvas where tradition met modern femininity. Flowing fabrics, structured silhouettes, and intricate detailing worked in harmony to create a visual narrative that was both powerful and elegant. The collection did not simply showcase clothing—it conveyed emotion, identity, and pride.
The Aesthetic Language of Malongwena Pride
What sets Malongwena Pride by DME apart is its unique aesthetic language. The brand seamlessly blends contrasting elements—softness and strength, fluidity and structure, tradition and innovation. This balance creates a signature style that is instantly recognizable.
Flowing forms are paired with sculptural tailoring, allowing garments to move with grace while maintaining a strong, confident silhouette. Rich textures add depth and dimension, inviting both visual and tactile engagement. Every detail is intentional, from the choice of fabric to the precision of the cut.
The designs evoke a sense of quiet power. They do not demand attention—they command it effortlessly. This understated confidence is a defining characteristic of the brand, reflecting the modern woman who leads with presence rather than noise.
Storytelling Through Design
At the core of Malongwena Pride by DME is the belief that fashion should tell a story. Each garment is conceived as a narrative, carrying themes of identity, pride, and empowerment. These stories are not abstract—they are deeply personal and universally resonant.
The brand draws inspiration from cultural heritage, translating traditional elements into contemporary forms. This process is not about replication but reinterpretation. It honors the past while adapting it for the present, ensuring that heritage remains alive and relevant.
Through this storytelling approach, the designs become more than visual expressions—they become emotional experiences. Wearing a piece from Malongwena Pride is not just about style; it is about connection—to culture, to identity, and to oneself.
Feminine Strength Redefined
Malongwena Pride by DME offers a powerful redefinition of femininity. It moves away from outdated notions of softness as weakness and instead presents femininity as a source of strength.
The brand celebrates women who embody both grace and power, who are unapologetically themselves, and who embrace their individuality. The garments are designed to enhance this sense of self, providing not just physical adornment but emotional empowerment.
This perspective is reflected in every aspect of the design. Structured elements symbolize resilience and strength, while flowing fabrics represent freedom and fluidity. Together, they create a balanced portrayal of modern womanhood—complex, dynamic, and powerful.
Craftsmanship and Detail
A hallmark of Malongwena Pride by DME is its commitment to craftsmanship. Each piece is meticulously constructed, reflecting a dedication to quality and artistry. The attention to detail is evident in every stitch, every seam, and every finish.
Luxurious textures play a significant role in the brand’s identity. Fabrics are chosen not only for their visual appeal but also for how they move and feel. This emphasis on texture adds a sensory dimension to the designs, enhancing their overall impact.
The precision of the tailoring ensures that each garment fits beautifully, complementing the natural form of the body. This focus on fit and structure reinforces the brand’s commitment to creating pieces that are both elegant and empowering.
Cultural Pride in a Global Context
One of the most compelling aspects of Malongwena Pride by DME is its celebration of cultural heritage within a global context. The brand does not confine itself to a single narrative but instead embraces a broader perspective, reflecting the interconnected nature of today’s world.
By incorporating cultural elements into contemporary design, Malongwena Pride creates a dialogue between tradition and modernity. This dialogue is not only aesthetic but also philosophical, encouraging a deeper appreciation of heritage and identity.
In doing so, the brand resonates with a diverse audience. It speaks to women from different backgrounds who share a common desire for authenticity and self-expression. This universal appeal is a key factor in its growing international recognition.
The Impact of House of iKons
The showcase at House of iKons was a pivotal moment for Malongwena Pride by DME. Known for its commitment to promoting emerging and innovative designers, the platform provided the perfect stage for the brand to present its vision to a global audience.
The response was overwhelmingly positive, with the collection standing out for its originality, depth, and execution. It reaffirmed the brand’s position as one to watch in the international fashion scene.
The event also highlighted the collaborative nature of fashion. With contributions from industry professionals such as CEO and Producer Savita Kaye, sponsor Samuel Mammone of MadeUpbySamuel, and production teams like Ambassadors of Sound, the showcase was a testament to the power of creative synergy.
Redefining Modern Couture
Malongwena Pride by DME is not just participating in the evolution of fashion—it is actively shaping it. By prioritizing meaning alongside aesthetics, the brand is redefining what modern couture can be.
It challenges the notion that fashion is superficial, demonstrating that it can be a powerful medium for storytelling and expression. In doing so, it aligns with a broader shift in the industry towards purpose-driven design.
This redefinition is particularly relevant in today’s world, where consumers are increasingly seeking authenticity and connection. Malongwena Pride meets this demand by offering designs that are not only beautiful but also meaningful.
A Future Defined by Purpose
As Malongwena Pride by DME continues to grow, its future appears both promising and purposeful. The brand’s commitment to authenticity, craftsmanship, and storytelling positions it as a lasting presence in the fashion industry.
Esguerra’s vision extends beyond creating beautiful garments. She aims to inspire, empower, and connect. Through her work, she encourages women to embrace their identities, celebrate their heritage, and express themselves with confidence.
This purpose-driven approach ensures that Malongwena Pride is not just a trend but a movement—one that will continue to evolve and resonate with audiences around the world.
Conclusion: Fearless, Elegant, Unapologetic
Malongwena Pride by DME stands as a luminous example of what fashion can achieve when it is guided by purpose and passion. It is fearless in its expression, elegant in its execution, and unapologetic in its message.
By merging heritage with modern power, the brand creates a unique narrative that speaks to the heart of contemporary fashion. It honors the past, celebrates the present, and looks confidently towards the future.
In a landscape increasingly driven by meaning, Malongwena Pride by DME shines as a beacon of authenticity and strength. It is more than a brand—it is a voice, a vision, and a powerful statement of identity.
Credits: Event House of iKons Fashion Week London | CEO/Producer, Savita Kaye | HUMA/Sponsor, Samuel Mammone of MadeUpbySamuel | Staging, Ambassadors of Sound | Location, Leonardo Royal Tower Bridge London Hotel | Sponsor, The Fashion Life Tour | Images of runway courtesy of Josh Rosales Photography | Group Picture courtesy of Joel Palomeno